COVID-19 pandemic revitalizes Americans’ focus on pets, quality time at home and outdoor getaways

COVID-19 pandemic revitalizes Americans’ focus on pets, quality time at home and outdoor getaways

While many companies and small businesses are suffering during the coronavirus pandemic, others are better suited to survival and even getting a boost from the hit. According to CNBC and data compiled by ad-tech company Taboola, home improvement and pet products, among others, have all seen a surge in interest while most of the economy falters. With a reported 50 percent increase in consumer interest in pet products, we expect to see a growing emergence of new pet-related businesses—from the basics of food, toys and grooming, to TV channels and shows geared toward pets and dogs.

Due to COVID-related stay-at-home orders issued across the nation, consumer mindset has changed. People are most focused on what’s in front of them—their family, home and pets. More Americans are spending time gardening, working on home improvement and taking on DIY projects. In the rental market, the demand for single family rentals has increased, and multi-family apartment buildings must consider new ways to stand out and improve amenities to retain residents long-term.

There has been an unprecedented surge in pet adoption with shelters and rescue organizations reporting increases in adoption and fostering. In late March, New Yorkers had already adopted 10 times more pets than usual. Similarly, Los Angeles has seen a 70 percent increase in adoptions from shelters. Now that they’re spending more time at home, pet owners are able to provide even better care for their pets, and the companionship pets provide plays an integral role in their owners’ lives, perhaps now more than ever. A recent study from Banfield Pet Hospital® reveals 84 percent of pet owners feel more attuned to their pet’s health, with 67 percent planning to make changes to how they care for their dog or cat. As pets play a more central role in our lives, companies should consider ways to support this pet-friendly demographic.

Summer vacation plans look different this year with a growing number of people avoiding hotels and airline travel. People are spending more time with their pets at parks, campgrounds and hiking local trails. Families are looking for accessible and affordable outdoor getaways. RV and camper rentals have increased with astounding numbers as a way to travel, social distance and enjoy the great outdoors. An article in Car and Driver reports, “rental company RVShare, was claiming a 650 percent increase in rental traffic since early April.” And it doesn’t appear to be slowing down anytime soon.

The market is ripe to attract pet-friendly guests. Companies should consider ways to make their businesses more pet-friendly and attract dog owners. The Evolution Self-Serve Dog Wash is a great amenity for not only “pet focused” businesses such as groomers, veterinary clinics, pet stores, dog-parks and dog-beaches, but also multi-family apartment buildings, car washes, RV parks and campgrounds. Offering pet-friendly amenities is a great way to differentiate yourself from the competition.

“Dog owners love their dogs and will go out of their way to seek out dog-friendly locations to ensure the best experience for them and their dogs,” says Matt Ogden, owner of Evolution Dog Wash. “We’ve seen an increase in calls lately with people looking to incorporate an Evolution Dog Wash into an existing RV Park or as they build out a new location.” Catering to dog-lovers makes them more loyal customers and gives them a reason to visit again and again.

The Evolution Dog Wash is not only a great way to attract people with pets but it’s a great way to generate more revenue for your business. The investment not only pays for itself, it continues generating profit for years to come. Whether you’re building a new destination or improving an existing location consider adding a pet-friendly amenity with perks for you and your guests.

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